In the meantime, AGCO is closely monitoring if licensed operators are complying with other provincial standards. Fining PointsBet Over Responsible Gambling Provisions The regulator will now engage with those groups to deliver additional guidance to help registered operators meet the new criteria. Still, it said that it has already received inquiries and requests for clarification from numerous groups that will be required to comply with the new standards coming on February 28, 2024. Since the launch of the market in April 2022, operators have resorted to the use of many celebrities and athletes in their promotional material, including hockey legend Wayne Gretzky and Edmonton Oiler Connor McDavid, who has been hired as ambassadors by BetMGM, as well as Toronto Maple Leaf Auston Matthews who has agreed to promote Bet99.ĪGCO has not specified when it will give more clarity on the matter. In his words, everyone agrees with the premise that advertising should not be influencing youth. He shared that the association has also joined the dialogue and from what he has heard it has been a good process. Recently, Canadian Gaming Association President Paul Burns, said the industry is looking for clarity on how to comply with the new rules after the ban. It also plans on engaging with broadcast partners such as CBC, Bell Media, and Rogers. Last week, AGCO met with representatives of DraftKings, FanDuel, and PointsBet. Meeting with Industry Leadersīut with the approval of the new advertising and marketing standards, operators in the province are unclear as to what classifies as a celebrity or a pro athlete. However, the initiative’s success caused an increase in gambling advertisements, which alarmed experts in the province. The new framework saw over CA$35.6 billion in betting handles in the first 12 months and the launch of dozens of private operators. In April 2022, Ontario became the first Canadian province to open its online gambling sector for third-party operators. However, stakeholders noted they need some clarity on the changes.

These new rules were announced in the summer and prohibit the use of celebrities and athletes in advertising and marketing. The Alcohol and Gaming Commission of Ontario has opened a dialogue with iGaming operators in the province’s market regarding the new sports betting and gaming advertising standards.

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